Lipletter Land
Designing for Early Literacy
Creating a playful and engaging learning experience for children aged 4 to 6 to foster early reading skills.
CLIENT
Unleesh
PROJECT INFO
Branding, Research, UX & UI, Prototyping
TEAM
Guinda as the design team
The challenge
“A world where every child learns to read regardless of their neurodevelopment.”
Build a learning experience to improve early literacy in children from 4 to 6 years old in a fun, engaging and friendly way.
(MVP phase)
The role
Develop the complete visual identity for the application, including the logo, color palette, typography, and brand guidelines.
Study behavioral patterns to refine game mechanics and progress measurement.
Collaborate on designing discovery phase content tailored to each phoneme.
Craft intuitive interfaces to ensure seamless navigation and engagement in the game.
Design gamified elements such as progress bars, reward systems, and level completion feedback.
Create engaging narratives and adventures for the phoneme discovery phases.
Design interactive learning experiences that make phoneme discovery fun and tactile.
Design dashboards and reporting tools to visualize progress for grownups and therapists.
Collaborate closely with the product and development teams to align design solutions with technical feasibility and project goals, ensuring a seamless and engaging learning experience for users.
