Revitalizing the Culinary Experience
Alacarte
Crafting seamless navigation, innovative functionalities, and a refined art direction to elevate a food lover’s digital journey.
CLIENT
Álacarte
PROJECT INFO
Research, UX & UI, Branding, Roadmap
TEAM
Guinda as the design team
The challenge
To design and launch a comprehensive digital product for Álacarte, creating a seamless user experience for exploring curated dining experiences. The task involved crafting intuitive navigation flows, designing innovative functionalities, and developing a cohesive art direction that reflects the brand's premium and modern essence, while ensuring alignment with business goals and technical feasibility.
The role
Led the design process from concept to delivery, defining user flows, wireframes, and prototypes to create an intuitive and engaging experience for Álacarte's users.
Directed the art direction, establishing a distinct visual language that balanced elegance and accessibility across the digital platform.
Collaborated closely with stakeholders, developers, and content creators to ensure the design aligned with business needs and technical requirements.
Designed all core UX and UI components, focusing on usability, responsiveness, and a seamless mobile-first experience.
Conducted user testing and iterative design cycles to validate hypotheses and optimize key user journeys.
Worked hand-in-hand with the development team, facilitating a smooth handoff and ensuring precise implementation of design specifications.
Established guidelines and workflows to ensure consistency and scalability for future iterations of the platform.
