Creative leadership for brands that need direction before growth.

Guinda partners with founders and teams to define how a brand should think, look and operate, before it scales.

Growth amplifies everything.

If there’s no clear direction, it amplifies confusion.

More content. More opinions. More noise.

What’s missing isn’t creativity. It’s leadership.

Clarity over noise.
Intention over trend.
Systems over improvisation.

When direction is clear, noise fades.

Clarity replaces opinion. Intention replaces trend. Systems replace improvisation. Decisions move faster, execution becomes consistent, and growth stops feeling accidental.

That’s the difference between having design and having leadership.

We partner with founders, brands and teams at pivotal moments — when growth demands clarity, when ambition requires structure, and when ideas need direction to scale.

Our role isn’t decorative. It’s directional.

Document Ninja

Simplifying Document Management.

LipLetter Land

Creating a playful and engaging learning experience for children aged 4 to 6 to foster early reading skills.

Reboot academy

Design Reboot Academy Website and professors of one of their bootcamps.

Flax&Kale

Combining user-centered design with an innovative digital strategy to transform Flax&Kale's online presence.

Realestate.ad

Create and launch a new digital service from scratch for a more user-friendly experience, from creating user flows to crafting an attractive and intuitive visual design.

Álacarte

Crafting seamless navigation, innovative functionalities, and a refined art direction to elevate a food lover’s digital journey.

Tuist

Create a unique and distinctive website for their product, one that aligns with the open-source philosophy of the project and its community.

Our work spans industries including food, corporate, lifestyle and finance allowing us to approach each project with broader perspective and sharper solutions.

PepsiCo
IDEO
H&M
Flax&Kale
Marks&Spencer
Ocado
Banc Sabadell
Designit UK
Cynergy Bank
CaixaBank
Moventia
Gencat
080 Bcn Fashion Week
Privalia
Vente Privée
SCPF
Novartis

Design & Strategy

Design & Strategy