PRIVALIA
A fashion eCommerce platform
Privalia is one of the leading online-fashion outlet eCommerce with 28M registered users around the world. It was created in 2006 as an online shop offering daily sales of products from top brands at exceptional prices.
CLIENT
Privalia
PROJECT INFO
UX & UI
TEAM
Sílvia Langa & Arantza Montero
The challenge
Lean UX and UI iteration of the website and the app to improve customer retention, engagement, conversion and activation.
The role
Planned and executed evaluative and generative research (qualitative and quantitative)
Created low-fi and high-fi prototypes to test and iterate the offering
Created the UX, UI of the different touchpoints with the user: app, website and web view
Led a multidisciplinary team (Russian agency): Product owner, UI & UX designers and developers through concept creation and testing
