A new digital service for Cynergy Bank

The challenge
Create and launch a new digital service from scratch, combining a human-centered design approach with a lean go-to-market strategy.

The role

• Planned and executed evaluative and generative research

• Led a multidisciplinary team (Product manager, developers and marketing -internal and agencies-) through concept creation, testing and iteration of the new offering

• Created low-fi and high-fi prototypes to test and iterate the new offering

• Define the tools and processes between design and development teams 

• Created the UX, UI and visual design of the different touchpoints with the user: app & website

• Created all the components of the brand: tone of voice, brand identity and style guidelines. 

• Created and implemented a coherent digital strategy through the app & website