Nomo By Banco Sabadell

Create and launch a new digital service from scratch, combining a human-centered design approach with a lean go-to-market strategy.

One of Spain’s leading banks create a Venture Builder called Innocells to set up the challenge of creating several startups

Desktop platform

Client
Nomo By Banco Sabadell
Project info
UX
Team
Sílvia Langa was Head of Design at Nomo from December 2018 to January 2021. This project was done with a great team of almost 10 people (product owners, developers, marketing and sales team) and there were a cool UX design team of three people (A Head, a UX designer and a Graphic Designer & illustrator).
The Challenge

Create and launch a new digital service from scratch, combining a human-centered design approach with a lean go-to-market strategy.

The role

Planned and executed evaluative and generative research. Led a multidisciplinary team (Product manager, developers and marketing -internal and agencies-) through concept creation, testing and iteration of the new offering. Created low-fi and high-fi prototypes to test and iterate the new offering. Define the tools and processes between design and development teams Created the UX, UI and visual design of the different touchpoints with the user: app, website, communications and social networks. Created all the components of the brand: tone of voice, brand identity and style guidelines. Created and implemented a coherent digital strategy through the app, website and social networks Provided mentorship to my design team, pushing the quality of the deliverables and drove us to deliver excellence.

iOS & Android Application

Commercial web

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